01 / launch experience
dive deep with LA MER.
view case a night where science met sensuality, moved by the transformative power of the sea – staged at the museum für hamburgische geschichte.
enter caseheadspace pr.strategy, brand consulting & communications agency · hamburg
go beyond.go high.
brand strategy.brand building.brand pr.corporate pr.events.media relations.influencer relations.social media.
strategy, brand consulting & communications agency · hamburg
explore our workwhat we move02
turning
relevance
into desire
and
connection.
we build lasting relationships between brands and culture by connecting the people who shape both.
strategic thinking meets senior counsel and cultural fluency – always grounded in powerful, hands-on execution.
selected work03
ideas with
forward pull.
three halo projects, followed by a living archive of selected work across beauty, culture and premium lifestyle.
view case 02 / fragrance collaboration
double the fun.
view case two fragrance disruptors. two distinctive scents. one untamed launch night at bahnhof pauli.
enter case03 / brand experience
seoul energy. berlin attitude.
view case Korean skincare met contemporary art, charged by the electric pulse of seoul – for Dr.Jart+’s first German brand event.
enter case
more work.
more momentum.
click the video for the full case.
more launches, people &
good times.
15 / destination campaignout-horse
out-horse
your email.
inspired by iceland / disconnect to reconnect
inspired by iceland introduced a playful new service designed to tap into the cultural tension of always being online – while positioning Iceland as the ultimate destination for slowing down, switching off and reconnecting with nature.
the horses wrote back.plays automatically when in view · sound on demand
the idea was simple: to give travelers the freedom to truly disconnect, Iceland’s iconic horses would take over their out-of-office emails.
yes, really. genuine out-of-office messages typed by Icelandic horses, a breed famous for its five distinct gaits.
with much of the world reopening for exploration, taking a meaningful break had become more important than ever. inspired by iceland encouraged travelers to experience the country’s breathtaking landscapes without work emails or everyday distractions getting in the way.
to bring the idea to life, visit Iceland placed an oversized keyboard mat in a horse meadow. as the horses stepped across the keys, they created their own messages. the team captured a series of typing sequences during a dedicated shoot and developed a selection of pre-typed out-of-office responses – all genuinely created by the horses, although not generated live.
the campaign successfully strengthened Iceland’s visibility and increased brand awareness among key target audiences. it positioned the country as the ultimate place to leave work behind and truly relax – while establishing Iceland as a top-of-mind destination for future travelers.
we also expanded and deepened relationships with key opinion leaders across travel and lifestyle media. alongside a significant increase in print and online coverage, the campaign generated television features incorporating the campaign film.
an evolving index of ideas and launches with cultural impact – final material to follow.
leading headspace pr forward.
many perspectives. one shared instinct for what moves brands forward.
headspace pr is an owner-managed, full-service agency based in hamburg. for nearly 20 years, we have created brand and corporate communications of the highest standard.
communication – and a passion for brands and media – is in our dna. digital natives work alongside experienced professionals. classical thinking meets a fresh perspective; change is approached with curiosity and composure.
headspace pr stands for creative space: turning ideas into visions and projects into results.
meet headspace prexpertise04
six ways to
create pull.
strategic thinking and standout experiences designed to move brands beyond attention and into lasting relevance.
brands do not happen by chance – they are built. with strategy, conviction and substance.
we create strong foundations, sharpen positioning and place brands in the spotlight with measurable relevance. from corporate and consumer communications to strategic storytelling and reputation management, we ensure that brands are not only seen, but recognized for a clear and distinctive voice. where others blend in, we create distinction. we define what makes a brand unique and why it matters – then chart how it earns a lasting place in people’s minds. the right messages reach the right audiences through the channels that matter. a strong reputation is never accidental. we build and protect it, while long-term strategy keeps it moving forward.
the resultbrands that do not simply participate in their category – they help shape it.
success does not simply happen – it is designed.
we develop concepts that take brands, products and businesses to the next level – from high-impact launch events and smart market-entry strategies to internal formats that engage teams and create lasting inspiration. whether an unexpected market launch, a creative media activation or an immersive branded experience, we think beyond traditional campaigns. our strategies do more than attract attention: they create momentum and leave a lasting impression.
the resultthe story always comes first. precision gives it form; creative force makes it felt.
brands need experiences people remember.
we create high-impact events – from exclusive corporate formats to attention-grabbing consumer activations. whatever the format, every moment carries meaning and substance, tuned to culture. we see events as strategic platforms, not isolated moments – from the initial idea and creative direction to media relations, content production and digital amplification. focused storytelling and strategic partnerships extend the event moment, backed by intelligent media relations that turn it into lasting brand awareness.
the resultexperiences that do not shine for one night – they strengthen brands for the long term.
no pitch without proof.
we make sure sales teams bring more than a compelling story to the table. they bring credible evidence that the brand is relevant and in demand – ready to grow. our promise is measurable relevance. we secure earned media coverage and third-party validation where they matter most – in leading digital publications, through relevant opinion leaders and, for maximum depth and credibility, in influential print media. whether a three-month program focused on digital visibility or a six-month program with a stronger print focus, the objective remains clear: establish brands as category references and give sales teams the proof they need to open doors and close deals.
the resulttailored for impact, then measured against reach, traffic, retail interest or sales performance.
leaders are more than decision-makers. they become spokespeople and multipliers, shaping opinion as they go.
we position entrepreneurs, founders and experts as credible thought leaders in their fields. because those who want to be heard need to become visible – and have something meaningful to say. we place the right people in the right conversations through insightful interviews and appearances on relevant podcasts, backed by a strong presence across professional platforms. through tailored three- or six-month programs, we turn expertise into influence and leaders into sought-after voices – credible, clear and unmistakably their own.
the resultwe create the platform – and the story angles that make people listen.
a communication strategy only works when it is clear, coherent and built to withstand scrutiny.
we take a critical look at existing plans, assessing structure and process alongside messaging and narrative. the result is a clear evaluation with practical recommendations that can be implemented immediately. from a focused health check to an in-depth strategic review, we diagnose weak points and sharpen the tone of voice. the process also uncovers new story angles with genuine relevance.
the resultless talk, more impact – inside and out.
headspace pr / hamburgstrategy into motion
our perspective05
boutique attention.
experience without borders.
owner-managedfull-servicestrong global network
current clients06
in good
company.
brands we are proud to move forward today.
our current client portfolio
hall of fame07
making an impact
that stays in orbit.
a selection of brands we have helped move forward at defining moments.
the full archive – 62 / 57
global network08
independent
by nature.
global by design.
headspace pr is an independent agency with an experienced global network of like-minded partners. they share our philosophy and bring expertise across fashion and beauty, as well as the wider lifestyle landscape.
hamburgThe NetherlandsThe NordicsThe UKThe EmiratesIrelandFrancePortugalSpainBelgiumItalyThe USAChinaIndiaSingaporeAustraliaThe NetherlandsThe NordicsThe UKThe EmiratesIrelandFrancePortugalSpainBelgiumItalyThe USAChinaIndiaSingaporeAustralia
our established network spans around the globe. clients gain international expertise and innovative tools, informed by a global view of emerging trends and strong relationships with key influencers around the world.
join headspace pr09
we’re looking for independent thinkers and exacting makers – genuinely good people, ready to move with us.
your next
move.
01your role
you will gain valuable, hands-on insight into the day-to-day work of a professional communications agency. you will be encouraged to contribute your own ideas, support different client teams in their daily work and collaborate on a wide variety of projects across media and influencer relations, social media concepts and events.
you can expect flat hierarchies and an experienced team that will support you throughout your time with us. as one of Germany’s most established pr agencies specializing in beauty and lifestyle, we bring brands to life and create compelling stories for our clients.
the internship is paid.
02what we are looking for
you have completed at least three to four semesters of your degree and are planning to begin your professional career within the next one to two years.
you have already gained some initial experience in communications – for example in editorial, agency or in-house communications environments.
you are curious and reliable, proactive by nature, with strong organizational skills and a genuine team spirit. you are confident navigating social media and have a very good command of english.
most importantly, you love discovering new trends and brands. you browse magazines and get lost in inspiring instagram and tiktok feeds.
03interested?
send your application to info@headspace-pr.com and become part of our team.
apply now
if you have any questions, please contact Marc Lindner.
t: +49 176 328 25381 · email: info@headspace-pr.com
01your role in our beauty & lifestyle universe
- support our client teams in the day-to-day business and take ownership of your first mandates
- build relationships with journalists, editors and creators across beauty, lifestyle and culture
- write press releases, pitches and newsletters and help shape social media content
- support influencer and celebrity partnerships as well as traditional media inquiries
- read the competitive landscape, follow cultural shifts and turn what matters into ideas for our clients
- help organize events, mailings and media partnerships
02what we are looking for
- a completed degree or first professional experience in communications – for example internships in agency, editorial or in-house environments
- a genuine passion for beauty and lifestyle, with a feel for culture and what moves people
- excellent writing skills and the confidence to present your ideas to clients
- a confident way with social media – especially TikTok – and a good sense of relevant creators and voices
- curiosity and initiative, paired with a collaborative mindset
- excellent spoken and written english
03what we offer
- the chance to grow quickly within an international environment
- experienced colleagues who take your development seriously and guide you throughout your time with us
- real responsibility from day one, supported by flat hierarchies and direct communication
- flexible and individually tailored remote-working arrangements
- a working culture that actively promotes diversity and inclusion
04how to join us
we look forward to receiving your cv. please send it by email to info@headspace-pr.com.
location: our beautiful office in the heart of hamburg.
apply now
if you have any questions before applying, feel free to contact Marc Lindner directly:
t: +49 176 328 25381 · email: info@headspace-pr.com
01your role in our beauty & lifestyle universe
- independently manage international clients and provide confident counsel across all areas of communication, always collaborative and service-oriented
- develop and implement strategic pr concepts and client presentations
- coordinate influencer and celebrity partnerships as well as traditional media inquiries
- plan and create high-quality social media content for YouTube, Instagram and TikTok
- write newsletters and press releases and organize media partnerships
- build and maintain carefully targeted media and influencer lists
- prepare client reports, campaign evaluations and performance analyses
02what we would love you to bring
- at least two to three years of professional experience in creative and digital pr, communications or brand building
- a strong instinct for emerging trends and genuine enthusiasm for beauty and lifestyle, grounded in culture
- in-depth knowledge of the social media landscape and relevant creators and influencers
- excellent writing skills and the creative talent to turn brands and products into compelling stories
- enthusiasm for writing press materials and creating engaging social media content
- willingness to travel and excellent spoken and written english
- initiative and flexibility, paired with a collaborative mindset
- a confident, professional presence and a genuine passion for communication
03what we offer
- attractive opportunities for professional growth within an international environment
- flexible and individually tailored remote-working arrangements
- comprehensive opportunities for professional development and further training
- a working culture that actively promotes diversity and inclusion
- talented colleagues who are motivated by the work, with flat hierarchies and direct communication
04how to join us
we look forward to receiving your cv. please send it by email to info@headspace-pr.com.
location: our beautiful office in the heart of hamburg.
apply now
if you have any questions before applying, feel free to contact Marc Lindner directly:
t: +49 176 328 25381 · email: info@headspace-pr.com
01your role in our beauty & lifestyle universe
- lead international clients as a trusted strategic counsel across all areas of communication
- develop integrated campaign concepts and lead pitches and client presentations
- own client relationships and drive their strategic and creative development
- spot new business opportunities and contribute to the agency’s growth
- guide and mentor junior team members and help shape their work
- cultivate long-term relationships with media, creators and industry partners
02what we would love you to bring
- at least five years of professional experience in pr or communications – ideally with a focus on beauty and lifestyle
- an established network across media, influencers and industry partners – and a confident instinct for what works on TikTok
- a proven track record of strategic concepts and successful campaigns
- the confidence to lead clients, workshops and pitches
- leadership presence and genuine joy in developing young talent
- willingness to travel and excellent spoken and written english
03what we offer
- a senior role with creative freedom and real responsibility
- attractive opportunities for professional growth within an international environment
- exciting mandates with established brands and a strong, experienced team
- flexible and individually tailored remote-working arrangements
- a working culture that actively promotes diversity and inclusion
04how to join us
we look forward to receiving your cv. please send it by email to info@headspace-pr.com.
location: our beautiful office in the heart of hamburg.
apply now
if you have any questions before applying, feel free to contact Marc Lindner directly:
t: +49 176 328 25381 · email: info@headspace-pr.com
hamburg · Germanytalent in forward motion
start a conversation10