pump up
the jam.
too faced and DOUGLAS turned hamburg's iconic Mojo Club into a vibrant pink universe – a roller-skate disco for the born this way launch.
one night.
one pink
universe.
too faced and DOUGLAS celebrated the launch of the Born This Way Soft Matte Foundation and Born This Way Soft Blur Powder with an unforgettable roller-skate disco.
for one night, we transformed hamburg's iconic Mojo Club into a vibrant pink universe and welcomed leading creators – including Giuliano Poplawski, Lena Glams, Samantha Abdul, Regina Hixt, Alisa Cayenne, Jule Jensen, Cassy Cassau and Anna-Maria Schimanski – alongside key beauty editors and media representatives.
guests were invited to lace up their skates, immerse themselves in the playful world of too faced and discover the new products through personalized shade matching.
lace up.
light up.
90s beats.
signature moves.
berlin's Jam Skate Club brought the dance floor to life with 90s and 2000s beats alongside spectacular roller-skating performances. hands-on sessions invited adventurous guests to learn the club's signature moves.
pink cocktails, american diner-style food and a dedicated tooth gem station completed the skate-jam experience.