headspace·pr back to work
case 10FUGAZZI · berlinlaunch event

when pomegranate
meets oud.

fruity brightness meeting mysterious depth – the launch of pomegranoudh at galander bar, charlottenburg.

Open pomegranate held in a hand with a FUGAZZI ice cube resting in its center

for one night, berlin carried the scent of juicy pomegranate and deep, sensual oud.

with pomegranoudh, FUGAZZI introduced a fragrance that effortlessly united two contrasting worlds – fruity brightness meeting mysterious depth.

galander bar in charlottenburg became the stage for the brand's latest olfactory creation. a striking installation of pomegranates formed the visual centerpiece, bringing the fragrance's distinctive composition to life.

Guests gathered along the pomegranate-covered bar beneath the glowing FUGAZZI neon sign
the room / 01
Bar installation with pomegranates, disco balls and the glowing FUGAZZI neon sign
the stage / 02
Guest in grey pinstripe tailoring wearing a pomegranate lapel pin
dress code / 03
Guest seated on a red leather sofa beside pomegranates and a small lamp
the guests / 04
Bartender shaking a cocktail in front of the glowing FUGAZZI neon sign
the serve / 05
02the sounds

accompanied by a live dj set and the sounds of a saxophonist, the space blended contemporary elegance with sensual energy.

an atmosphere that did more than tell the story of the fragrance – it made every facet of it tangible.

DJ playing a live set at the pomegranoudh launch
live set / 06
Saxophonist in a sequinned dress performing at the pomegranoudh launch
saxophone / 07

around 50 guests came together to celebrate pomegranoudh in one of berlin's most stylish bars. leading editors and creators joined rocket.beauty's key retail partners for the launch.

every facet,
tangible.

created and produced by headspace pr · guest management includedgalander bar · berlin-charlottenburg