seoul energy.
berlin attitude.
Korean skincare brand Dr.Jart+ celebrated its first-ever brand event in Germany.
a cult favorite
meets the
art capital.
already a long-standing bestseller in South Korea and a cult favorite around the world, Dr.Jart+ invited guests to berlin for an immersive celebration of skincare and art.
to bring this unique brand DNA to life, Dr.Jart+ selected one of the city’s most distinctive cultural venues: the Julia Stoschek Foundation in berlin-mitte.
300+ guests.
one electric night.
more than 300 invited guests attended, including leading influencers such as Jihoon, Benji Krol, Elevator Boys duo Tim Schäcker and Bene Schulz, as well as hip-hop champion Kirsten Dodgen.
not a showroom.
a beauty playground.
skin science.
made art.
for one evening, the foundation was transformed into a colorful Korean beauty playground, allowing guests to experience the world of Dr.Jart+ and discover the benefits of its skincare firsthand.
karaoke and claw machines brought the energy of seoul to berlin. engaging talks and an opulent floral beauty lounge opened up the world of the brand, punctuated by personalized color analyses.
cicapair™
at the center.
at the heart of the experience was Dr.Jart+’s hero Cicapair™ range – presented through product discovery, expert exchange and a spatial world that made skincare tangible.
