headspace·pr back to workthe Mānuka Health relaunch – from auckland to the hives of the Marlborough Sounds, with Vogue and key opinion leaders.
a relaunch staged where the brand was born – experienced up close, in the breathtaking landscapes of New Zealand.
as part of the brand relaunch for our client Mānuka Health, we packed our bags for an extraordinary adventure – traveling to New Zealand with a carefully selected group of key opinion leaders and Vogue.
the objective was to introduce Mānuka Health's latest innovations against the spectacular backdrop of the brand's homeland, creating a defining moment that would not only refresh its identity but firmly establish its position within the premium segment.
rare behind-the-scenes access to the people behind Mānuka Health, the places that shape it and the process at its core.
starting in auckland, our journey took us through New Zealand's breathtaking landscapes, with stops in wellington and at the picturesque hives of the Marlborough Sounds. every stage was designed to present the new products in their natural environment, up close and on their own terms.
the experience revealed the people and places that make Mānuka Health unique, as well as the process at its core. sharing the stories behind the brand created deeper understanding and a genuine emotional connection – making Mānuka Health tangible far beyond the products themselves.
a credible and distinctly human voice – carried into social media by everyone involved.
this journey was more than a product presentation. shared experiences and open conversations brought the group closer together, creating a strong sense of community. beyond a successful relaunch, it forged a connection that extended past traditional marketing – the brand emerged renewed and more vibrant, with its authenticity felt more clearly than ever.