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case 01EX NIHILO · berlin2026
Demon Dancer · KÖNIG GALERIE

the art of
after dark.

a fragrance launch that refused to play by the rules.

01the takeover

to celebrate the launch of Demon Dancer, Parisian luxury fragrance house EX NIHILO took over berlin's iconic KÖNIG GALERIE.

for one night, fragrance, contemporary art and nightlife collided. the concept: turning a fragrance launch into an immersive expression of the brand's bold and uniquely unconventional spirit.

against the striking architectural backdrop of KÖNIG GALERIE, a carefully curated guest list of influential creators, tastemakers and leading beauty and lifestyle media stepped into the world of EX NIHILO.

02the guests
Guest in a black lace look before the sculptural floral installation at the EX NIHILO launch
after dark / 01
Two guests posing at the EX NIHILO Demon Dancer launch night
night codes / 02
more than a launch.
a state of mind.
Two guests in leather jackets before the red-lit floral backdrop at the EX NIHILO event
bold spirit / 03
Two guests discovering the Demon Dancer fragrance by candlelight at the EX NIHILO launch
unapologetic / 04
03the scent

with the brand's founders in attendance, the evening unfolded from an intimate brand introduction and immersive fragrance discovery into an exclusive dinner – before shifting gears into a vibrant after-dark celebration.

A founder of EX NIHILO in black tailoring at the Demon Dancer launch in berlin
Demon Dancer bottle by EX NIHILO beside a red pincushion flower
the fragrance / 05
Guest holding the Demon Dancer bottle at the EX NIHILO launch
in hand / 06
Red EX NIHILO glasses filled with red liquid at the after-dark celebration
after dark / 07
Dancers performing at the EX NIHILO Demon Dancer night
in motion / 08
04the spirit

sculptural florals, dramatic red lighting and unexpected artistic moments set the scene – an atmosphere as provocative, sophisticated and unapologetically distinctive as the fragrance itself.

more than a launch.
Demon Dancer,
brought to life.

from creative concept and event production to press relations, creator engagement, collaborations and guest experience.headspace pr brought the vision and fragrance to life.