play wild.
stay bold.

a night that smelled as bold as it felt.

BORNTOSTANDOUT slot-car race track with a black and a red car at the start line — start your engines / 01

game night,
reimagined.

BORNTOSTANDOUT introduced its new extrême extrait collection with a playful and provocative evening at Soho House Berlin – leaving traditional launch formats firmly behind.

interactive and unapologetically bold, with sensuality running through every round. guests did not simply attend – they became part of the game.

round 01race / aim / playno spectators

Guests racing miniature cars around a red and black track on the wooden floor — full concentration / 02

Guest playing table tennis at the BORNTOSTANDOUT game night — serve bold / 03

guests did not simply attend.
they became part of the game.

Guests balancing red balls on trays during an interactive game — play in progress / 04

Close view of the red BORNTOSTANDOUT table tennis setup — match point / 05

level 02 / the vision

clear vision.
no compromise.

Jun Lim, founder of BORNTOSTANDOUT, joined the experience and shared personal insights into the creation and vision behind the collection – with the same clarity and conviction that define his fragrances.

Guest with a red scarf seated among red and white game balls at the BORNTOSTANDOUT launch — game face / 06

concentration50–60%extrême extrait

level 03 / beyond extrait

with an exceptional fragrance concentration of 50–60%, the collection pushes the extrait format beyond traditional boundaries.

oud forms the foundation – complex and opulent, built without compromise. a new standard for those who refuse to follow fragrance conventions.

Guest holding a red BINGO, BABY! card at the game night — bingo, baby / 07

Guest in a black pinstripe look at the red-lit Soho House Berlin event — own the bold / 08

Guest holding a red BORNTOSTANDOUT game pouch — unleash / 09

final level / complete

unleash
the wild.
own the bold.

in collaboration with rocket.beauty, headspace pr developed the creative direction and delivered the full guest experience. press and social activation carried it beyond the room.

BORNTOSTANDOUT · extrême extraitSoho House Berlin

play wild.stay bold.

clear vision.no compromise.

unleashthe wild.own the bold.

play wild.
stay bold.

clear vision.
no compromise.

unleash
the wild.
own the bold.