double
the fun.

why settle for one?

01the collision

two houses.
one bold creative
expression.

under this motto, FUGAZZI × BORNTOSTANDOUT celebrated the launch of their extraordinary collaboration at Bahnhof Pauli in Hamburg.

two of the fragrance world’s most innovative houses came together to create something entirely unexpected. founders Jun Lim and Bram Niessink joined forces to challenge convention with two distinctive fragrances that fuse the identities of both brands into one bold creative expression.

FUGAZZI fragrances presented in red event light — the collaboration / 01

Fragrance bottles displayed with red flowers at Bahnhof Pauli — two identities / 02

not a compromise.
a new chemistry.

Jun Lim and Bram Niessink celebrating their fragrance collaboration

02the founders

untamed romance.
magnetic mystery.

together with Bram Niessink, Jun Lim and rocket.beauty, 100 invited guests – including leading editors and top-tier influencers – celebrated the heart of the collaboration in one of hamburg’s most distinctive venues.

03the night

Guests writing on the tiled Bahnhof Pauli campaign wall

Founders speaking on stage beneath the double the fun launch message

Invited guests celebrating inside Bahnhof Pauli

Guests dancing beneath the collaboration campaign posters

04our role

headspace pr led the creative concept and full execution of the launch event. on-site production shaped the guest experience, while comprehensive press and influencer management carried it further.

Red leather stage set with FUGAZZI products at Bahnhof Pauli

this isn’t just
a collaboration.

doublethe fun.

two houses.one bold creativeexpression.

it’s a love affair.

double
the fun.

two houses.
one bold creative
expression.