headspace·pr back to work
case 05ESTÉE LAUDER COMPANIES · globalfour years

pink light,
real impact.

the breast cancer campaign – awareness that travels, research that lasts.

a global initiative advancing awareness and life-saving research in support of people affected by breast cancer.

ESTÉE LAUDER COMPANIES is renowned for its Breast Cancer Campaign. the global initiative raises awareness and advances life-saving research, always centered on people affected by breast cancer.

while ESTÉE LAUDER COMPANIES plays a leading role in raising awareness and funding vital initiatives, the campaign’s impact is made possible through close collaboration with numerous partner organizations and dedicated individuals around the world.

four key areas

where the
work happens.

  1. 01

    awareness and education

  2. 02

    research and medical grants

  3. 03

    the global landmarks illumination initiative

  4. 04

    support and patient services

Campaign portrait with the pink ribbon painted on the hand, beside pink peonies and campaign products
the ribbon / 01
one ribbon.
one global voice.
ESTÉE LAUDER COMPANIES Advanced Night Repair in the pink campaign edition
campaign edition / 02
our role

headspace pr is incredibly proud to support this important cause.

Pink illumination of a landmark at night with passing traffic light trails

we are grateful to look back on four meaningful years of partnership, during which we have increased media and influencer engagement year after year. the campaign has gained greater visibility and reached wider audiences, earning the attention it deserves.

four years.
rising reach.

awareness · research · illumination · support#timetoendbreastcancer