headspace·pr back to work
case 07commoditythe milk lab · berlin-mitte

how bold
do you
want to be?

a gallery in berlin-mitte, transformed into the commodity lab – a striking world of black and white for the launch of milk.

commodity Milk fragrance on a perforated lab bench among petri dishes
the lab / 01

the idea was to create a space that made people stop – one that captured attention without demanding it.

a striking world of black and white where every guest was invited to explore one central question: how bold do you want to be?

Guests outside the gallery window with HOW BOLD DO YOU WANT TO BE lettering
the question, on the street / 02
objects of the lab

every surface followed one rule: black, white, nothing in between. the brand's world, distilled to its essence.

Black commodity fragrance bottles on a white pedestal marked BOLD
the collection / 03
commodity lettering on the gallery window with flowers and street reflections
the facade / 04
Polished milk churns on white pedestals with commodity paper bags
the milk / 05
the milk workshop

taste what you
would only smell.

the highlight was an interactive milk workshop featuring plant-based milk infused with flavors inspired by commodity's signature fragrance notes. guests could taste what they would normally experience only through scent, turning the line between fragrance and flavor into an interaction.

Host preparing plant-based milk at the lab station with tools and bottles
at the station / 06
Hands grating flavor into a pink milk blend on a steel tray
infusing / 07
Guest holding a small milk carton of the plant-based blend
to taste / 08
Guests gathered outside the berlin-mitte gallery at the commodity lab
berlin-mitte / 09
Guest in a white shirt carrying a commodity paper bag
to take home / 10

do you smell it?

make it personal, expressive or bold.

created with rocket.beauty. headspace pr led the concept and creative direction, then carried the experience through guest management, press and social activation.