headspace·pr back to work
case 09ATELIER MATERI · hamburglaunch event

vanilla,
gone dark.

ATELIER MATERI introduced vanille carbone in hamburg – an intense composition revealing the darker side of vanilla.

Five black ATELIER MATERI fragrance bottles with white stone caps on a white pedestal
the collection / 01

together with brand founder Véronique Le Bihan, a carefully selected group of guests from art and culture, content and media experienced the new fragrance in an intimate setting.

personal and curated, with a deeply sensory pull.

ATELIER MATERI Narcisse Taiji bottle resting in moss among white gerbera flowers
in bloom / 02
02raw material

drawing on ATELIER MATERI's connection to craftsmanship and raw materials, the experience centered around a hands-on pottery workshop.

minimalist food and floral installations completed the setting, reflecting the brand's refined and sensual aesthetic.

Guests seated at a long white table during the pottery workshop, flowers and clay pieces between them
the workshop table / 03
Véronique Le Bihan shaping clay on a pottery wheel
the founder's hands / 04
Guests' hands with gold jewelry shaping clay on pottery wheels
hands-on / 05
Overhead view of the workshop table with clay, tools and drinks
from above / 06
03the still lifes
Minimalist food installation with breads, olives, figs and blackberries
the table, set / 07
Silver bowls with blackberries, cheese, olives and edible flowers
in silver / 08

headspace pr shaped and delivered the complete event with rocket.beauty, supported by focused press and influencer management.

shaped
by hand.

ATELIER MATERI · vanille carbonehamburg