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case 11BOWMORE × ASTON MARTINlaunch experience

the golden
ratio,
tasted.

scottish heritage brand BOWMORE has been crafting single malt scotch whisky since 1779, making it the oldest distillery on Islay. the brand stands for exceptional craftsmanship and uncompromising quality.

alongside its celebrated core range, BOWMORE regularly introduces rare expressions within the luxury segment.

its collaboration with iconic automotive marque ASTON MARTIN led to the creation of the BOWMORE x ASTON MARTIN masters' selection edition 1 – an exceptional whisky crafted according to the principle of the golden ratio.

A BOWMORE nosing glass filled with whisky on a table in the warm light of the members' club
a guided tasting / 01

to introduce the release, we invited selected media representatives and leading lifestyle creators on an immersive journey through the senses.

before the official opening of the famtain members' club, we were given exclusive access to its atmospheric spaces. each room was dedicated to a different sense, creating a multidimensional experience inspired by the worlds of whisky and automotive design.

four rooms

one sense
at a time.

  1. 01taste

    the tasting room

    in the tasting room, guests discovered small bites reflecting the distinctive flavor notes of the whisky.

  2. 02touch · sound

    the touch & sound room

    they were blindfolded and invited to explore materials connected to both worlds – from fine automotive leather and oak whisky casks to raw peat.

  3. 03sight

    the darkened showroom

    the journey continued in a darkened showroom, where the brand ambassador introduced BOWMORE's heritage and core range, accompanied by a guided tasting.

  4. 04the reveal

    masters' selection edition 1

    the experience culminated in the reveal of the masters' selection edition 1.

Two guests in tailored suits raising whisky glasses in front of a BOWMORE distillery artwork at the members' club
an invited circle / 02
craft meets design

media representatives and leading lifestyle creators moved through the club room by room – whisky heritage on one side, automotive precision on the other.

A long dinner table in deep red velvet and candlelight, set with crystal glasses and handwritten place cards
the table, set / 03
afternoon

the afternoon session concluded with a traditional afternoon tea.

evening

evening guests enjoyed a multi-course menu featuring a contemporary interpretation of British cuisine.

headspace pr conceived and produced the journey, from the guest experience to press and creator relations.

proportion,
perfected.

BOWMORE × ASTON MARTIN · masters' selection edition 1famtain members' club